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UKE project "I click sensibly" awarded the title of WSIS Prizes 2026 Champion

Polish digital education sets an example for the world: UKE’s “I click sensibly” project awarded with the WSIS Prizes 2026 Champion

We are pleased to announce another success of a Polish initiative on the international stage. The Office of Electronic Communications’ educational project — “I click sensibly - children’s safety in the age of artificial intelligence”— has been awarded an elite title of the WSIS Prizes 2026 Champion, in a prestigious competition organized by the International Telecommunication Union (ITU).

The award in the Capacity building category means the United Nations’ official recognition of the Polish solution as one of the five most innovative and effective ideas in the world in its field. The title of “Champion” confirms that the solution implemented by UKE is making a real difference in people’s lives and is becoming a model for other countries striving for sustainable development.

The scale and prestige of the international award

Every year, hundreds of cutting-edge technological and social projects from around the world are submitted to the WSIS Prizes competition. All compete in the area of an effective use of the Internet and modern digital tools. In the first stage, experts select a shortlist of nominated initiatives, which are then put into a public vote by the Internet users in an international poll.

Inclusion on the list of nominees as a result of rigorous evaluation process was a significant achievement itself for UKE. Winning the Champion title proves that the commitment and titanic work of the team of educators translate into global resonance and set the highest global standards.

Responding to the challenges of the future

Achieving such a high recognition would not have been possible without a clearly defined mission. In an era of widespread cyberattacks, cyberbullying, and the rapid development of algorithms, online safety has become a key skill for the future. Younger and younger users have unrestricted access to online resources, independently publish content, and engage in interactions that can have serious consequences.

The priority of the “I click sensibly” project is to equip pupils with the skills necessary to safely function in a modern society. The campaign’s objectives align directly with the goals of the national Digital Competence Development Program and the fundamental directions of the state’s education policy for the 2025/2026 school year. This initiative effectively transforms fears associated with technology into tools for an informed development.

Modern methodology and key data

The foundation of the project’s success was the implementation of a series of interactive educational webinars delivered online. This model allowed the local initiative to be given the greater range of a nationwide social campaign and achieve an impressive scale of impact. Over 290 000 pupils in grades 1–8 of primary schools across Poland have been signed up to participate in the classes.

The virtual format removed geographical barriers, providing equal opportunities to participants regardless of where they lived. The program was tailored to age groups (grades 1–3, 4–6, and 7–8) and also extended to childminders: teachers, educators, psychologists, and parents. The educational activities were based on three main thematic pillars:

•    Online hate and violence: Participants learned what cyberbullying is and how AI tools can be used to escalate it. They learned to recognize online aggression and respond to it safely, while taking care of their mental well-being.

•    Data and online image: The program emphasized privacy protection and understanding the mechanism of a permanent “digital footprint.” Pupils analysed the risks to their image resulting from the uncontrolled sharing of data in AI systems.

•    The pitfalls of artificial intelligence: During the workshops, mechanisms of manipulation were exposed, such as deepfake technology, fake news, and advertising algorithms that influence user behaviour.

UKE’s project is actually changing attitudes: children and adolescents are gaining the ability to critically evaluate content generated by AI algorithms and building resilience against misinformation, while teachers and adults are receiving practical support in their role as guides through the world of technology. The WSIS Prizes 2026 Champion title is a shared success for the organizers, coordinators, and thousands of educational institutions that are working together to build a safe space for education and passion in the digital world.